The same iDTag sensor that guards your perimeter after hours also maps every customer journey during the day — delivering protection and revenue intelligence from a single hardware investment.
Most businesses choose between a security system and an analytics platform. iViu removes that choice. A single iDTag sensor simultaneously acts as a 600-foot perimeter guard — detecting approaching threats before any camera can see them, flagging watchlisted bad actors on entry, and activating full after-hours site surveillance — and as a sub-meter foot traffic analytics engine that maps every visitor journey, identifies peak traffic windows, measures display dwell time, and reveals which areas of your space are working and which are not. One cable run. One install. One subscription. Two returns on the same hardware.
Know exactly which departments and display areas attract the most visits and how long customers stay — segmented by hour and day of week.
Replay anonymized visitor journeys across your floor plan. Identify path-of-travel patterns and pinpoint exactly where visitors drop off before converting.
Distinguish first-time visitors from returning customers using anonymous persistent identifiers — no login, no app, no opt-in required.
Actual traffic data replaces guesswork. Staff to real demand, reduce labor cost during slow periods, and eliminate wait-time friction at peak.
Compare traffic, dwell, and conversion across every site in your portfolio from a single dashboard. Identify your best and lowest performers in real time.
Same sensors that measure traffic during the day guard the site after close — full perimeter, parking, and restricted-zone coverage with automated escalation.
| ROI Lever | Pillar | How Value Is Created |
|---|---|---|
| Loss prevention | SECURITY | Earlier detection and repeat-offender identification deters theft before it occurs — reducing shrink and ORC losses |
| Labor efficiency | BOTH | Traffic data right-sizes staffing; automated alerts reduce reliance on continuous guarding and manual monitoring |
| Hardware consolidation | BOTH | One sensor replaces separate security and analytics systems — single install, cable run, and maintenance contract |
| Planogram & layout revenue | ANALYTICS | Zone dwell and journey data drives layout decisions that lift zone-level sales by 8–18% |
| Faster incident resolution | SECURITY | Structured forensic records and actor history shorten investigation time and strengthen evidence quality |
| Promotional effectiveness | ANALYTICS | Before/after zone dwell comparison measures real traffic lift from a promotion — eliminate guesswork |
iDTag sensors install in hours — PoE or USB-C powered, no facility network required. Sensors connect via an independent encrypted uplink (MQTT · mTLS · TLS 1.3) directly to the iViu cloud, leaving your network untouched. Analytics and security dashboards are live within 24 hours. iViu tracks only anonymous device identifiers (UDIDs) — no names, phone numbers, emails, or biometric data are ever collected or stored. GDPR- and CCPA-compliant by architecture, not by policy.